A Story is a Deal
How to use the science of story to motivate and persuade
How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling
Specificaties
| ISBN/EAN | 9780349437231 |
| Auteur | Will Storr |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 368 |
| Lengte | 223.0 mm |
| Breedte | 145.0 mm |