A Concise Guide to Market Research
The Process, Data, and Methods Using IBM SPSS Statistics
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
Specificaties
| ISBN/EAN | 9783662567067 |
| Auteur | Marko Sarstedt |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 396 |
| Lengte | |
| Breedte |